Over the past 15 years I have conducted media training for academics, politicians and artists. What a range. The tips and techniques remain the same. I’ll upload another helpful resource I have which is specific to TV – what to wear; how to look.
I give a sheet similar to this to all my clients for media along with key messages developed for the campaign to keep on track. Media aren’t scary (well some might be) but it’s always good to be confident and well prepared to ensure you can get your message across clearly and concisely. Enjoy!
1. Be prepared
Always speak from your key messages for the subject. You can print these off if needed to refer to. Nerves can get the better of some people at different times so this is always helpful for anyone. You will be perceived more as a true expert when you speak strongly and confidently about a subject. Interviews are also an excellent opportunity for the reporter or outlet to invite you back or become a part of their in-house Experts List.
2. Know why you’re being interviewed
If you receive a media request out of the blue it is okay to ask why they want to interview you and what the reporter wants to get out of the interview.
3. Say Thank you
It may seem obvious – but a reminder to always say thank you for inviting me etc.
4. Clear quotes help you and the reporter
Reporters love good sound bytes – especially for radio and TV. Memorable quotes for articles or newscasts make a great story. Know in advance the key message or quote you’ll want to make, as it will add credibility, emotion and interest to the interview.
5. Avoid jargon
Terms that are widely used in your industry may not be known elsewhere so ensure you are using language that it easy for everyone to understand to ensure your message is accessible.
6. Be ready to go “off-topic”
Reporters may ask additional questions that may not pertain to the specific focus of their piece or what you have been briefed on. They may ask broad questions that are relative to your industry to add value to their story. Be prepared for this and consider any additional questions that may arise prior to interview.
7. Be concise
When the interviewer asks a question, keep your answer brief. It makes for a more effective interview and helps the dialogue between you be more conversational in nature. It also ensures they won’t cut you off mid-interview on radio etc. Stick to your key messages.
If you have any questions, please contact Laura A’Bell from Blueberry Communication & PR on 0412 048 708.